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I have seen the future, and it's mobile. Just one little problem: Engagement.

Henry Blodget of BusinessInsider gave an excellent presentation titled The Future of Digital at a recent Ignition conference.

As you can see from the trendlines in the graphs below, the promise of smartphones is rapidly coming to fruition, with over 50% penetration in the US, and an especially-significant stat that by 2015 the number of broadband connections coming from mobile devices will be over 300% the number coming from fixed (i.e., desktop computer) devices. Translated, that means the promise of blazing-fast broadband on your phone is already here with 4G LTE on many new smartphones, and it's about to become ubiquitious.  And that means that people will just reach for their phone instead of walking over to a desktop computer whenever they want to do anything online.  I wrote about this phenomenon in a post about how the iPhone 5's connectivity has been growing exponentially since its introduction.

Another significant stat shown below is that the time smartphone users spend in apps is 600% greater than mobile web. As TechCrunch reported last October, mobile app downloads are skyrocketing from 2 billion in 2010 to 98 billion in 2015 -- an increase of almost 50x. And as Localytics reports, 26% of users only open an app once after downloading.  Already, engagement is a problem in mobile, and as the number of downloads skyrockets fifty fold, the problem is going to get much worse.  Just think about your own phone:  How many apps are on it that you downloaded, but never use.

Fred Wilson coined the term "30/10/10" to refer to 30% of the download base being MAUs (Monthly Active Users) and 10% of the download base being daily actives.  I believe the engagement stats for many apps are often even worse than that.  Oftentimes, as the Localytics data illustrates, 25% to 50% of users don't even open the app once after downloading it.  In a presentation from PinchMedia (now several years old), the active user rate 90 days after install was well under 5% of the download base.

What You NEED to Know About Mobile SEO

On Zach Browne

Mobile search engines have various bots and algorithms than those utilized for conventional internet search. They evaluate your web site as if it was being rendered on a mobile phone, and they rank outcomes partially according to how well the page will render on the kind of phone that submitted the query. In the event you look inside your log files, you are able to see that Googlebot-Mobile has various user agents that spoof various phones, such as a Samsung phone, an iPhone or an Erickson phone. In certain instances, different devices will present different search results according to the evaluations that Google makes with the various user agents. The very best thing you are able to do to enhance your mobile search engine optimization would be to make sure that the mobile crawlers and user agents figure out that your content will render well and load rapidly on any mobile phone.

Because the mobile search engines aren't as finely tuned as the conventional engines, they're still placing a heavy weight on a website's mobile bounce rate, utilizing the mobile visitors as barometers for how the web site renders on their phone. This, once more ought to reinforce the require for great mobile rendering. Here's how you are able to enhance mobile rankings and mobile rending of your web site.

One of the very best things you are able to do to enhance your mobile search outcomes is follow conventional Search engine optimization greatest practices as closely as possible. While mobile bots and indexes are various from internet search, things like title tags, heading tags and alt tags are still very important.

In the event you have done a great job on your conventional Search engine optimization, the first step would be to create a secondary mobile style sheet for your conventional site, and call it handheld.css. This will allow you to format your existing pages for viewing on a mobile phone without having to create separate mobile content. It allows you to leverage the Search engine optimization value that you already have on your existing site without creating new pages. You are able to use the mobile style sheet to block things from becoming rendered utilizing a display:none attribute in the stylesheet. Mobile phones (except iPhones) will automatically pull the handheld style sheet.

iPhones are bit various, and do not look for mobile handheld style sheets. To address this problem, you ought to duplicate your handheld sheet to create one that is specifically for the iPhone, and call it iPhone.css. Even though the iPhone is meant to render full internet pages, research has shown that people still prefer mobile-formatted content on iPhones. In some instances, mobile search engines will want to rank a conventional page, but deem it ill-suited for rendering on a mobile phone-sometimes even if it has a mobile-specific style sheet. In these instances, the mobile search engines will rank your conventional content, but transcode it for viewing on a mobile phone.

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