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Why Henry Ford would Love Blogs

This post was written in 2004, when I was still running the real estate company:

Most of you know I run a real estate company, DROdio Real Estate, Inc. which is a technologically progressive firm.  For about 2 years now I've been hearing about blogs, but I never really understood their power until the last month or so.

If you're anything like me, you have probably heard the buzzword "blog" a lot, but  you might be wondering how an "online diary" could be useful in the business world.

First off, a word about what it takes to write a really good blog.  You can't be in the game for a week or a month.  You have to be ready to consistently write really good blog postings for at least 6 months, and probably longer.  I'd guess you need about 100 to 200 blog postings before you'll see any kind of ROI on your time investment.  If you can write 500+ blog postings, you'll be getting to where you need to be.I see two major benefits of blogs:

Let me show you some examples:

Ten How-To Tips to Turn You Into the Coca-Cola of Personal Brands

I got to catch up with some friends this week while I was in Toronto for a mobile panel, and we started talking about the topic of personal branding.  One of my friends is a real estate agent, and the other is an aspiring actor (well, not so aspiring -- he spent all day on set today shooting a US-based TV show.  Turns out a lot of American shows are shot in Toronto).  Both of them want to create a strong personal brand in their respective fields.

Having started a real estate brokerage in the past, I have some great tips on how to create a successful real estate brand, and I believe in the power of personal branding.  So instead of sending a private email with my tips to my friends, I figured I'd write a blog about it in the hopes others can join the conversation about what's worked for them.

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