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How-To Series: Blog & Twitter 3/3 at Johns Hopkins University

I'll be teaching a series of classes for the American Marketing Association this Spring at Johns Hopkins University in Washington, DC.  I'll be bringing some special guests in as co-teachers for these events - it's going to be fun!  The first event, on 3/3, is below.  Part II of Blogging & Twitter is on 3/18 (you can register for that one too), and a mobile marketing class is on 3/25 (register for that one here).

March 3rd from 12pm-2pm:

How To Blog and Tweet for Marketers, Part 1: Blogging

Register Now

About the Event: What is a blog, exactly? (basic blogging techniques; participants will leave with a blog and a plan!)

I'll be teaching a series of classes for the American Marketing Association this Spring at Johns Hopkins University in Washington, DC.  I'll be bringing some special guests in as co-teachers for these events - it's going to be fun!  The first event, on 3/3, is below.  Part II of Blogging & Twitter is on 3/18 (you can register for that one too), and a mobile marketing class is on 3/25 (register for that one here). March 3rd from 12pm-2pm: How To Blog and Tweet for Marketers, Part 1: Blogging Register Now About the Event: What is a blog, exactly? (basic blogging techniques; participants will leave with a blog and a plan!) Date: 3/3/10 Time: 12:00 PM - 2:00 PM Location: John Hopkins University 1625 Massachusetts Avenue NW Washington, DC 20036 Cost: AMADC Members: $20 Non-Members: $35 Student Members: $20 Bring your own brown bag lunch. Onsite Registration Fee: Additional $10 Register Preregistration closes 12:00 PM March 2nd. Onsite registration available. Speaker: Daniel R. Odio, Co-Founder, PointAbout -How to monetize blogging for you and your clients -How to save time by blogging -How to write a blog Participants will leave the class with a knowledge of how to blog, how to explain the benefits of blogging to their clients, and will have created their first blog by the end of the class. Participants are encouraged to bring their laptops to fully maximize class benefits. Daniel R. Odio, Co-Founder, PointAbout Daniel R. Odio is a co-founder of PointAbout, a company that is focused on unlocking innovation in the mobile space.  PointAbout mobilizes brands, allowing companies to connect with users through the phone.  You can learn more about PointAbout on the company blog. Daniel is primarily focused on operations, sales and marketing and serves as PointAbout's Chief Operating Officer. In 2003, Daniel founded Cardéa Commercial Real Estate Advisors, a commercial real estate brokerage specializing in replacement property for investors, andDROdio Real Estate, Inc, a residential real estate brokerage. Both are based in Washington, DC with offices in Las Vegas, NV. Daniel is a registered securities representative (Series 22 & 63 licenses). Daniel has been featured on CNN, CNBC, TLC, The Wall Street Journal and many other publications for his innovative use of technology in the real estate market. Prior to real estate, Daniel was the VP, Sales of AcceleratedServers, a Beowulf supercomputing cluster company whose customers included the Department of Defense and the entertainment industry, including Paramount Pictures. Daniel was a member of General Electric's Technical Leadership Program while at GE for several years, working in Latin America, including Brazil and Argentina. Daniel graduated from the University of Virginia with a BS in Commerce, speaks Spanish and Portuguese, and resides in Washington, DC.

D-Day: DROdio-izing Day 1

On SEBASTIAN MARSHALL

I'm a big believer in the "Four Birds" philosophy of life - whenever possible, I want to kill four birds with one stone. I want to produce, consume, learn, and connect - all at the same time if possible. And the more I layer on top of that, the better. Can I enjoy, relax, recharge, adventure? Five birds? Six birds? Why not?

While other people are watching a movie passively, can I make a couple interesting notes from the dialog and research what it's inspired by? Can I show the link between a new movie and an old Kurosawa Akira movie? Can I publish that, creating a cool way for people who like cinema to learn, and to connect with people who like great cinema? Can I consume the movie, produce an insightful review and research, learn more about cinema and art, and connect with good people all at the same time? Can I enjoy the process, relax even while working, recharge and feel invigorated, and perhaps it'll lead to an adventure? Seven birds with one stone? Why not? We all get 24 hours per day, if I want to be doing massively important things, I can't be taking it one bird at a time.

I've been working on this lately. When I start consuming something great, how can I also produce something for my friends and colleagues, learn more in the process, and connect with great people?

I've been looking for these opportunities for a while, and I'm starting to see them everywhere. Today, I'm pleased to announce DROdio-izing Day 1.

I came across Daniel Odio a little more than a week ago on Hacker News. He comes across pretty brilliant to me - a rare mix of strategist/tactician/teacher. He's a technology entrepreneur who built high technology into an established business - real estate - before moving into development. When I found Odio's site, I was really impressed. But the article that really pushed me over the top was - "Why Henry Ford Would Love Blogs." I felt like - wow, this guy gets it. A grasp of history, high level strategy, an understanding of how and why to make decisions, and how to turn high level strategy into solid tactics. And he can communicate it clearly and teaches how to think that way. Wow.

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