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CMOs: Stand Out In The Mobile Engagement Crush

This week, Facebook Home, an Android app that will change a user’s phone home screen and core features, will make its consumer debut. 

Facebook's Home initiative is the latest salvo in the mobile engagement battle, which has been looming since the introduction of the iPhone in 2007, although most are just becoming aware of it now.  In fact, the 'engagement crush' is just beginning and will get much worse in the next few years.

This issue is so significant that CEOs and CMOs of Fortune 500 companies are going to find their jobs in jeopardy if they don't take immediate and decisive action to launch a meaningful mobile strategy for their companies.  Many companies mistakenly think their businesses do not have anything to do with mobile, but that's incorrect:  Mobile devices like smartphones and tablets are the way consumers and businesses will interact with brands and each other. This means that every business needs to have a coherent mobile strategy that at its core considers how its customer base will want to interact with it using mobile devices.

White hat posts on Mark Zuckerbergs Wall to prove flaw in Facebook

On Saud

Ethical hackers or white hats like Palestinian programmer Khalil Shreateh get paid $500 to expose potential flaws in Facebook's programming. Khalil says he sent two requests to get the $500 bucks he sought, but Facebook ignored him. A Facebook software engineer Matthew Jones said that Khalil's initial report was poorly worded, although he acknowledged that the company should have pressed for more information. "We get hundreds of reports every day... Many of our best reports come from people whose English isn’t great — though this can be challenging, it’s something we work with just fine and we have paid out over $1 million to hundreds of reporters. However, many of the reports we get are nonsense or misguided, and even those … provide some modicum of reproduction instructions.”

So I guess it prompted Khalil, the unemployed Palestinian to post the following on the Founders Wall using the flaw he was trying to the money for:

Dear Mark Zuckerberg,

First sorry for breaking your privacy and post to your wall, i has no other choice to make after all the reports I sent to Facebook team.

My name is KHALIL, from Palestine...

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