Virgin America is running a forward-thinking social media campaign at San Francisco International Airport's new Terminal 2 that just opened yesterday using Facebook and Foursquare checkins. The idea is great -- as you check in at various Virgin locations, you get badges, from "ground crew" for a few checkins, up to "captain" for the max number of checkins.
I tried it out when I flew into T2 on Virgin yesterday, and had high hopes. Unfortunately, it's a fail, for now, because it doesn't work. My guess is that the GPS simply isn't good enough indoors yet. Kudos to Virgin for trying something new -- now technology just has to catch up to the marketer's ambitions.
Here's a video of me trying the Virgin T2 Takeover social media campaign:
Virgin America is running a forward-thinking social media campaign at San Francisco International Airport's new Terminal 2 that just opened yesterday using Facebook and Foursquare checkins. The idea is great -- as you check in at various Virgin locations, you get badges, from "ground crew" for a few checkins, up to "captain" for the max number of checkins.
I tried it out when I flew into T2 on Virgin yesterday, and had high hopes. Unfortunately, it's a fail, for now, because it doesn't work. My guess is that the GPS simply isn't good enough indoors yet. Kudos to Virgin for trying something new -- now technology just has to catch up to the marketer's ambitions.
Here's a video of me trying the Virgin T2 Takeover social media campaign:
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You might know SecondMarket as the go-to stock exchange for private companies, but apparently they're also positioning themselves as thought leaders in the mobile space as well. It's smart -- I've said before that mobile will be way bigger than people realize, and it feels like they think so too.
Props to Adriana for setting this event up; it was stellar. Here are some quick notes I took on what was covered, but take a look at the video below to consume the entire thing:
With the world requiring instant communication and access to information at the touch of a finger, companies are responding by utilizing mobile applications in ever more creative and pervasive ways. Join SecondMarket for our upcoming Breakfast Roundtable, featuring industry experts who will discuss trends and opportunities within the mobile marketplace.
You might know SecondMarket as the go-to stock exchange for private companies, but apparently they're also positioning themselves as thought leaders in the mobile space as well. It's smart -- I've said before that mobile will be way bigger than people realize, and it feels like they think so too.
Props to Adriana for setting this event up; it was stellar. Here are some quick notes I took on what was covered, but take a look at the video below to consume the entire thing:
Android in-app purchase
Year of tablets... Tablets in enterprise
Vitality in mobile and importance of Facebook and twitter
Mobclix, one of the creators of Cost Per Install, about apples change in policy
Ngmoco says html5 isn't there yet
With the world requiring instant communication and access to information at the touch of a finger, companies are responding by utilizing mobile applications in ever more creative and pervasive ways. Join SecondMarket for our upcoming Breakfast Roundtable, featuring industry experts who will discuss trends and opportunities within the mobile marketplace.
Featured speakers:
Charles Hudson, CEO and co-founder, Bionic Panda Games
Holger Luedorf, VP of Mobile, Foursquare
Jason Oberfest, VP of Social Applications, ngmoco
Michael Shim, VP of Mobile, Groupon
Krishna Subramanian, CEO and co-founder, Mobclix
Moderator: Tim Chang, Partner, Norwest Venture Partners
Here's the video:
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I and several hundred other SF hipsters got to spend some quality time with the GirlsInTech crew tonight watching Dennis Crowley talk about the rise of Foursquare, and why we should all check in more often. Liz Gannes of the WSJ's AllThingsD did an hour-long interview with Dennis, who was in town scoping out office space for an expanded Foursquare presence in San Francisco. Dennis said Foursquare is up to 8.5MM users and growing at 1MM users per month. Dennis also talked about Foursquare vs. Facebook, as well as why Foursquare has stayed super focused on checking in with the real world.
