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Podcast Interview: Jim Hopkinson of WIRED

Daniel Odio gives tips and tricks for entrepreneurs!

Click to listen to "Episode 65: Interview Part 1" and click to listen to "Episode 66: Interview Part 2"

Jim Hopkinson, Wired.com's Marketing Guy and creator ofThe Hopkinson Report, recently interviewed me for his Hopkinson Report podcast. Here's a Tweet of Jim's about the Podcast, and another one about my social media hardware bag and another on my blog posting about how to hire people effectively.

Here is a transcript of the Podcasts

21 Podcasting Applications to Use for Marketing Your Site

On Zach Browne

Podcasts are usually recorded and edited using home equipment and done for the love of it. There is specialized podcasting software available like Apples Garage Band or QuickTime Pro. These packages make it quite simple to record, mix and format the audio files correctly. Just like bloggers, though, many podcasters are trying to figure out ways of making money from their podcasts and turning listeners into revenue. A lot of people are producing music podcasts. This has meant a huge move to circumvent traditional rights issues about downloading music from the Internet. There is now a large body of music that is classified podsafe. This has either been composed, especially for podcasts or the artist has specifically decided that they want their music to be available via the net for all who want to hear it.

Radio stations have realized that they have a whole new way of using their content. They began packaging their output so that fans could listen to their favorite shows whenever they wanted to (without the music). NPR was one of the innovators of supplying their shows via podcasts, now almost every radio station around the world does the same thing. Educators and teaching institutions have latched on to podcasting as a way of sharing content and providing tuition for learners who cannot be present at lectures or tutorials.

The corporate world is also realizing that podcasting can add huge value to their communications mix. The term podcast is increasingly being used to cover any audio or video that is embedded in an organizations web site.

Podcasts offer an incredible opportunity for marketers. The bottom line is that you now have a way of getting content to your target markets without having to persuade a media channel to carry it or to pay huge advertising rates.Podcasts are:

However, the content must be:

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