Read Next

Podcast Interview: Jim Hopkinson of WIRED

Daniel Odio gives tips and tricks for entrepreneurs!

Click to listen to "Episode 65: Interview Part 1" and click to listen to "Episode 66: Interview Part 2"

Jim Hopkinson, Wired.com's Marketing Guy and creator ofThe Hopkinson Report, recently interviewed me for his Hopkinson Report podcast. Here's a Tweet of Jim's about the Podcast, and another one about my social media hardware bag and another on my blog posting about how to hire people effectively.

Here is a transcript of the Podcasts

Three secrets of "scientific" marketers

On On Reading and Living

If you spend $6,000 on an ad, and it brings in 20 new clients who each initially spend $300... Was the ad profitable?


That’s what ABC Clinic thought too. They measured how much the ad cost to how much direct revenue it brought in. They concluded the ad broke even. So why bother?

But as it turns out the ad was bringing in at least $135,000 in pure profit!

How did this happen? The answer is in the words, "initially spend" and "direct revenue."

Rendering New Theme...