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The cultural barriers to capturing content

Today I attended the GigaOm Bunker Session titled "Is App TV Coming Next?"

If you know me, you know that I believe strongly in capturing content.   I believe that within 20 years, humanity will be capturing most, if not all, of its content.  To me, it's a shame that we produce content which then gets lost, only to be stored inside the heads of the people who where physically present.  If we're ever to make a leap in learning past what each individual can experience, we need to have a collective framework where people can learn quickly by sharing in experiences others have had.  In short, I believe it should be a basic human right to capture the content you've experienced, and share it with whomever you want.

To many people, that can be a very scary idea.  What if someone is having a private conversation with you, and you capture and share it with the world?  And although these are very real issues, to me, they are issues that can be solved.  The benefit so far exceeds the cost of figuring these issues out that it's a no-brainer (see our experiences with Stargate as an example).  In fact, there are opportunities for creative entrepreneurs to find ways of easing the world into the idea of capturing and sharing content in ways that people are culturally comfortable with and that maintain people's sense of privacy.

Today I had a typical experience that highlights how far we have to go before the capturing of content is accepted.  I was attending GigaOm's session on AppTV, and setting my Kodak Zi8 camera up, as I often do, to capture the session.  That's when Surj Patel of GigaOm came up and told me I couldn't record the session.  When I asked him why, he told me to "fuck off".  Pretty distressing attitude.

Today I attended the GigaOm Bunker Session titled "Is App TV Coming Next?" If you know me, you know that I believe strongly in capturing content.   I believe that within 20 years, humanity will be capturing most, if not all, of its content.  To me, it's a shame that we produce content which then gets lost, only to be stored inside the heads of the people who where physically present.  If we're ever to make a leap in learning past what each individual can experience, we need to have a collective framework where people can learn quickly by sharing in experiences others have had.  In short, I believe it should be a basic human right to capture the content you've experienced, and share it with whomever you want. To many people, that can be a very scary idea.  What if someone is having a private conversation with you, and you capture and share it with the world?  And although these are very real issues, to me, they are issues that can be solved.  The benefit so far exceeds the cost of figuring these issues out that it's a no-brainer (see our experiences with Stargate as an example).  In fact, there are opportunities for creative entrepreneurs to find ways of easing the world into the idea of capturing and sharing content in ways that people are culturally comfortable with and that maintain people's sense of privacy. Today I had a typical experience that highlights how far we have to go before the capturing of content is accepted.  I was attending GigaOm's session on AppTV, and setting my Kodak Zi8 camera up, as I often do, to capture the session.  That's when Surj Patel of GigaOm came up and told me I couldn't record the session.  When I asked him why, he told me to "fuck off".  Pretty distressing attitude. In fairness, he did come up to me to apologize later, but his attitude highlights how far we have to go before capturing content is culturally OK.  I do understand that it's GigaOm's business model to put content behind a pay wall, and that's fine.  I would argue that allowing audience members to capture some content would increase the subscriber base.  It exposes more people to the brand, and a professional, edited recording will always be better and more engaging than a blogger with his flip-style camera. I was disappointed by Surj's myopic view of the value of capturing content, and his aggressive response when I asked him why that was his policy.  And I post this blog not to embarrass him, but because I believe in the importance of allowing people to capturing content.  I'm sure some of you will disagree with me, and I welcome your comments below. As an aside, I've had similar things happen before, where groups were surprised I wanted to capture content (never so aggressively, though), and those groups have literally thanked me later and said "you were right, it provided a lot of value to us that you captured the content" after they saw the increase in interest in their brand from the video. Here's the video of Surj telling me to 'fuck off':

How to Quickly Improve Your Company's Online Reputation

On Zach Browne

Online reputation management becomes vital when a potential customer searches for your company on a search engine only to find damaging information about your business on the top of the search results.  Since almost 100% of internet searchers use the first three search engine results, a negative reflection of your company's image can take its toll on business. There are several scenarios which would cause this to happen but typically it is when someone posts a negative review on sites like RipOffReport, Yelp, Epinion or Angie's List. The predominant issue regarding negative information is that instead of someone telling their friends or family, it is viewed by thousands and thousands of people. This can inflate small issues that may not have been handled properly make your organization look much worse than it actually is. With that being said, most businesses don't have any problem getting their corporate website to the number one position on Bing, Google, and Yahoo. The problem comes about when negative content dominates the rest of the SERP (Search Engine Results Page) as well. In these types of situations businesses need to administer online reputation management to salvage their good name and increase traffic and visibility of their brand in a positive light. The administration of managing your company's online reputation is not easy, it takes time and patience, but it's much better than the alternative. Try to envision the search results page as a piece of virtual real estate your company needs to acquire. It's going to take a lot of planning and time to develop your real estate. But if you don't own your real estate, it will own you.

Add multiple search results for your business pushing the negative content below the fold, or the part of the page not seen when the results are returned in your browser. There are many ways to accomplish this but the most effective way is by using social media, mini-blog posting, and press releases.

Your strategy is to push negative search results below the fold with a combination of actions.

Create and promote your company's social media profiles. There are many authoritative social networks that you can setup profiles with that will quickly show up on top of the search results page. This is a short list of sites I recommend that are updated several times a day.

All profiles should at least include the following details:

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